That`s why a gift for free points in the game is a great idea. In addition, it is also a low-barrier entry gift – you just need to like the post and comment. Scrupulous adherence to the rules when holding a Facebook contest requires a little more time and consideration. This can mean jumping through a few matures more than just posting a few photos and a contest on your page. However, by making sure you comply with all of Facebook`s contest rules, you can ensure that your contest runs smoothly. “Personal columns and friendships cannot be used to administer promotions (p.B. “Share on your timeline to participate” or “Share on your friend`s timeline to get additional entries” and “Tag your friends to enter this post” are not allowed). In order for your Facebook Page to remain compliant, you must ensure that you comply with all the rules of the Facebook Contest. Go through this list before you start your next contest to make sure you get the exposure you want without risking your account. Make it clear that Facebook does not sponsor, manage, or support your contest.

And that Facebook is in no way associated with the contest Organizing a contest on a Facebook business page can be a great way to increase brand awareness, increase your page`s followers, and attract attention. However, there are many rules that govern the type of promotions you can run, and you need to make sure that you follow Facebook`s contest rules in 2020. The main focus of most Facebook contests is engagement, isn`t it? So why not encourage people to comment without tagging their friends. If you`re already receiving a comment, your post will increase the likelihood that your post will appear in their friends` newsfeeds, even if they don`t like your Page. Increase engagement by asking a question and requesting an answer via the comments section. This can be used as an entry requirement. Therefore, you should not run Facebook Like and Share contests. Specify the clear terms and conditions of participation that the participant must accept. If you`re running a contest where participants submit photos, videos, or other content, make sure you have a place where they can confirm they agree. If your contest involves the collection of personal data from the user (name, age, etc.), you should know that it is you who collect the data, not Facebook. You must ensure that you comply with all relevant data collection regulations and, in particular, that you comply with the GDPR. Make sure you get permission to use any content generated by your contest – if you ask users to generate content as part of your contest, you`ll need to make sure you have permission to use it once your contest is over.

This can be, for example, user comments, videos or photos. You can even use Facebook to promote an offline contest. We`ve had some success in doing that, especially in getting people to test a new product or subscribe to a mailing list by getting everyone who does it to participate in a sweepstakes. This uses the same principles as the old like-gating method, which limited access to the gift with an overlay on the gift page that only disappeared if you liked the Facebook page. The new optional “Like” overlay covers the gift page and asks you to like the Facebook page, but also offers the option to say “No, thank you” and ignore it. However, it`s still a great job of getting people to like your page as it`s the most important action you need to take on the page. Facebook also claims that you can`t entice people to use social plugins or like a Page. Therefore, running a contest that asks people to like your page also violates the rules. Here`s an example of this in the competitive terms of the Practical Parenting website: “You shouldn`t entice people to use social plugins or like a page.” For example, in RafflePress, we add bonus gift promotions to ask users to “like” your page and “share it on Facebook”. .